Three of these are strategy and one is execution. The honest way to choose between them is by how much you already know. If you have the question, take the day. If you have the symptom but not the cause, take the assessment. If you know the answer and need it built, go straight to the rebuild.
CMO for a Day
A single day, one question you have been circling for months, and a decision you can act on the following week.
This is for the owner who does not need a diagnostic because they already know the question. Whether to open the second location. Whether the rebrand is worth it. Whether the agency is the problem. You have been turning it over for a while and what you are missing is not information, it is a second senior opinion that has no stake in the answer.
- A day of preparation on my side before we meet
- A working session, not a presentation
- A written recommendation within the week, short enough to actually read
The Demand Diagnostic
All seven gears examined against your actual numbers, and a clear read on which one is costing you the year.
This is the right starting point when demand has softened and nobody can say why, or when three different people have given you three different explanations. It is a diagnosis, not a proposal. You are buying an answer, and the answer is yours whether or not we work together afterwards.
- A structured review across all seven gears
- Your own data, not benchmarks borrowed from someone else’s practice
- A findings session and a written diagnosis, ranked by what is costing you most
- A recommended sequence, including the parts you should do without me
The 90-Day Revenue Engine
The full diagnostic, and then the work. Diagnosis into execution across a single quarter, with me accountable for what gets built.
This is for a practice that does not want a report. It starts with the same diagnostic, then keeps going, fixing the gears that matter in the order that matters, with someone senior holding the whole thing together rather than handing you a plan and leaving.
- The full Demand Diagnostic as the first phase
- A ninety-day sequence with owners and dates against each piece
- Direct work on the gears that are costing you, not all seven at once
- Regular working sessions rather than status reports
The Demand Engine Rebuild
Your website, inquiry flow, consult booking, and review layer, rebuilt around how your patients actually decide rather than how practices usually build.
This is the execution offer. It exists because the middle gears are where most practices lose money and they are also the hardest to fix piecemeal. Rebuilding them together, against a real diagnosis of your patient decision dynamics, is the difference between a new website and a working one.
- The site itself, written and built for a patient rather than for peers
- The inquiry path, from first question to booked consult
- The consult booking experience
- The review and reputation layer, including how you ask and when
Not yet decided
Pricing is not published here yet. When it is, it belongs on this page rather than behind a conversation, because owners at this level read a hidden price as a negotiation waiting to happen.