The Demand Diagnostic
Let's unlock your next stage of growth.
As the wife of a Mayo Clinic physician, I know how hard you work. You survived medical school and residency, and then you built a practice of your own. Patients now seek you out, trust you with their care, and recommend you to their family and friends. So this diagnostic is not about nitpicking what you've built. It is about uncovering the untapped pockets of growth that can feel elusive, and I will help you reach them.
Start the diagnosticThe seven gears
Seven gears turn one flywheel. The diagnostic reads each one.
- 01Your brand and positioning
- 02How patients find you
- 03Your website and their experience
- 04Your reputation and reviews
- 05Patient inquiry to consult
- 06Patient consult to procedure
- 07Patient retention
I started my career as an industrial engineer at Harley-Davidson, and it taught me that momentum comes from the place where people, process and technology meet. When those three work together, a flywheel effect begins to take hold. For your practice, it means every patient who chooses you makes the next one a little easier to win.
My years in marketing, from PepsiCo and Kimberly-Clark to leading marketing at Mayo Clinic Laboratories, taught me the other half. Once the foundation is right, marketing is the push that makes the flywheel spin faster, putting energy exactly where the momentum already is. As you answer, you will see which gears are already turning beautifully, and where a well-placed push would go the furthest.
It takes about four minutes, there is nothing to prepare, and there is no charge. Answer the way things really run today, because there are no wrong answers here, only a clearer picture.